Shooting clothing using the invisible or ghost mannequin technique produces invaluable results. It is a perfect way to demonstrate how a garment may fit a person before purchasing it. In this case the jacket is tailored to be fitted to the figure, accentuating and complimenting the curves of the body, which is clearly visible in these photographs. If this garment were to be shot flat the detail of the shape of fit would be lost.
With the current fashion of loose fitting tops and dresses it is essential to online customers that the image of the piece of clothing they are viewing is represented to its truest form.Read more →