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5 reasons why professional photography is important for your business

Why having professional photography is important for your business

Many people don’t realise how important investing in professional photography is for your business. We have many clients who have come to Capture Factory after trying to do it themselves and soon realised it can be a lot harder than you might think to achieve the quality you’re after. Whether it’s the equipment available to you or the knowledge of how to use it, or if it’s down to the styling to fit your vision, a professional photographer will be able to help in these areas. We explore 5 reasons why professional photography is so important for your business:

professional photography, Brighton photographer, Sussex model photoshoot, male model wearing a white tank top

1. Standing out from the crowd

There’s an abundance of websites and businesses out there, some of which may be offering a service like yours so you’ll really want to stand out from the crowd. What better way to entice people to yours than with visuals. Beautifully striking photography with styling that suits your vision will strengthen your brand and online presence.

2. Getting found on the web

Photography can really help you get found through Google searches. You can optimize your photos on your website so they can be found through the image search results and perform better on search engines.

3. Engaging with your customers

Letting people who’d like to know more about your business and photography is an excellent way to engage with your customers. Photos of your products, behind the scenes, models wearing your clothing or jewellery, location shoots and packshots are all ways to show your customers more about your business. Photos can help you build your brand on social media and be featured on blog posts, all of which help you build a relationship with your customers.

4. Saving you and your business time

Many magazines and brochures be that online or printed require a certain quality of image which professional photography will always match and exceed. It saves you time by hiring a professional photographer because you’re handing the job over to them. While they’re photographing, you can be getting on with other aspects of your business, your photographer will know the specs needed and will always provide sharp and eye catching imagery that are ready to use online or send to publishers.

5. First impressions

It might be tempting to take photos yourself or find alternatives to hiring a photographer, but if your photos are unprofessional and don’t represent your brand this will reflect your business. It can tell your customers other aspects of your business may be unprofessional too. Your photography will be the first thing people see when looking at your website or social media, so make a good first impression!

professional photography, jewellery watch photography

Still not sure? Try out our free trial & see how good professional photography really is for your business.

If you’re still not convinced about investing in professional photography, how about trying our Free Photography Trial. This is an excellent way to see what Capture Factory can do for your business. Simply send us a product in the post and we’ll prep, style, shoot & edit to your requirements. We’ll then send you over the watermarked samples so you can get an idea of what we can do and choose if you want to go ahead with booking a shoot.

professional photography, Food & Drink Photography, commercial photograph for crisps against a black background

For more information

Also, follow us on Twitter and Instagram to stay up-to-date!

Take a look our our portfolio to see more photography

For a quote or to talk through your next project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

 

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Stylish fashion photoshoot for British designer at Capture Factory

Stylish fashion photoshoot for British designer at Capture Factory

Capture Factory recently worked on a stylish fashion photoshoot for a designer that makes these timeless garments. Ranging from dresses, jeans, jumpers and tops, the fabrics are all made from quality materials and each piece is unique. Going against the throwaway time we’re living in, this brand wants to step away from that, and design clothes that will still be worn decades from now by creating well-made classic garments. Capture Factory photographed their recent collection for their online shop, we provided both the invisible mannequin photography and model shots.

Take a look at our Invisible Mannequin Photography page here

Stylish fashion photoshoot, model wearing black strapless Summer dress

Working with your branding

Capture Factory understand the importance of your brand’s aesthetic and continuity with your photography, so when it comes to working with us we’re more than happy to follow any specific styling and shooting requirements you might have. You might think invisible mannequin photography is the same for each brand but actually each company we work with has their own requirements with how they like their garments to sit on the mannequin and to be edited, this is so their images fit nicely together on their website making the user experience a lot easier.

Stylish fashion photoshoot, female model wears blue and white linen top

Help finding a model

For this shoot our client already knew which model she was going to use for the shoot, but if you need a helping hand with finding the right model for you brand we can help source one for you. We can also point you in the right direction to a number of modelling agencies we work with and that we always recommend to our clients. It doesn’t stop there either, we can book a make up artist for you too and scout out the right location for your shoot if you wanted to take it out of the studio!

Stylish fashion photoshoot, female model wearing pink culottes and grey shirt

For more information

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your next project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

 

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Not On The High Street model lifestyle photography

Not On The High Street model lifestyle photography

Capture Factory shoot lots of Not On The High Street model lifestyle photography. If you’re a NOTHS seller you’ll be aware of the photography requirements that are needed to have your images approved  from the online selling platform. A recent change they’ve made is to have more interactivity with your products and to include models in your photography.

Take a look at our Not On The High Street blog post 

At Capture Factory we work on model shoots daily, whether they’re held in our Brighton studio or on location, we can travel anywhere for a photoshoot. Our studio is fully equipped for all of your photography needs from a vast array of backdrops that can be used to a kitchen for anything food related.

Our friendly team can help you find the right model for your shoot, working with a number of modelling agencies we know which ones to recommend, we can also help you choose the right location for your shoot if you wanted to take it out of the studio. You can see a variety of shots in this blog post that have been taken both at the studio and various locations.

Check out this blog post about location photoshoots

If you are looking for a make up artist we know an excellent MUA we can recommend who can be on-hand throughout your shoot to top up and tweak hair, makeup and nails. We also have an in-house stylist that can be hired for your photoshoot if you need one too.

Working with numerous Not On The High Street sellers on an ongoing basis, we know the type of aesthetic and what is requested from them. We also know it can be tricky to have your images approved by NOTHS and not one of our clients have ever had their images declined when they shoot with us.

For professional lifestyle photography all at a competitive price and a speedy turnaround you’ll see why our clients keep coming back to Capture Factory Photography!

For more information

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your next project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

 

 

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Charity fashion photoshoot at Capture Factory

Charity fashion photoshoot at Capture Factory

Capture Factory recently worked on a charity fashion photoshoot where a Brighton boutique has collaborated with a few of the UK’s leading charities and £10 from each sale will go towards the charity. The three charities are Whoopsadaisy – helping children with cerebral palsy, Born Free – raising awareness of endangered species across the world, and Plan International – advancing children’s rights and equality for girls around the world. The photoshoot took place at our Brighton studio where we photographed the models wearing the garments along with providing the invisible mannequin imagery for our client.

Charity fashion photoshoot, female model wearing pink tiger jumper and black leather skirt

Consistency with every shoot

We aim for consistency with every photoshoot that takes place with Capture Factory, so if you work with us on a regular basis your images will match in colour balance and lighting every time so they sit nicely on your website. This is the case for both model shoots and invisible mannequin, we’ll make sure to use the same settings and lighting when shooting, then when it comes to editing we’ll use the same background colours, crop sizes and so on. Of course if you’re thinking of changing things we’ll happily accommodate to any requirements!

Charity fashion photoshoot, female model wearing white rainbow t-shirt

Free Photography Trial for new clients

If you’re new to shooting with Capture Factory, drop us an email or call us and chat about your next photoshoot. In your email, if you can give us as much information as possible then we can give you a quote. We also offer a Free Photography Trial to new clients where we shoot one of your products to your requirements then send over the edited images. The free trial enables us to give you an accurate quote for your photoshoot and gives you the chance to see how we work without spending a penny.

Charity fashion photoshoot, female model wears grey jumper, jeans and leopard shoes

For more information

Take a look at this fashion catwalk video blog post

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your next project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

 

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Location beach photoshoot for swimwear brand

Location beach photoshoot for a swimwear brand

This location beach photoshoot for a swimwear brand took place on the Sussex coastline. This photoshoot was to capture the swimwear range being worn by two models. The location for this shoot was near Camber Sand where there was the beautiful sandy beach with sand dunes, crisp white beach huts and a holiday campervan which made for some varied photos. The models were chosen by our client from one of the modelling agencies we had recomended and onsite was a hair and make up artist at hand, along with the Capture Factory photography and video team. We were asked to film some behind the scenes action to make into a short film so it was a busy and fun couple of days spent shooting on the beach.

Take a look at some of the video footage from this shoot in our showreel here

Location beach photoshoot, models walking along the beach wearing swimwear

Choosing the photos and re-touching

If you book a location photoshoot the way it works is we’ll shoot as many photos as we can in the time, we’ll then send you over a contact sheet with all of the RAW pre-edited images and you can choose which ones you’d like to have re-touched. Re-touching can range from slight tweaks like a skin softener, dust and crease removal to more in depth editing like if your model has a tattoo you’d like removed in each photo.

Location beach photoshoot, female model wearing a blue swimsuit on the beach

How to book your photoshoot with Capture Factory

Whether you’re looking to book a location shoot or a photoshoot at our Brighton studio all you need to do is either give us a call and speak to one of our friendly staff on 01273 958464 or drop us an email to info@capturefactory.co.uk  Let us know what kind of shoot you want to book and we’ll give you a quote and book you in.

Location beach photoshoot, models wearing swimsuits in front of a caravan

For more information

Check out our Video showreel to see more from this shoot

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your next project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

 

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UK jewellery photographer

UK jewellery photographer

If you’re looking for a UK jewellery photographer then Capture Factory is the studio for you. Jewellery photography requires specific skills and equipment to gain the high standard and professional imagery needed to show the items off at their best. With the expertise knowledge, years of experience and high-end equipment Capture Factory Photography can create stunning imagery of any kind of jewellery. Our prices are competitive and always kept as low as possible, there’s a high level of work involved such as focus stacking, colour manipulation, using the correct equipment such as tilt shift lenses and having the eye for producing great quality imagery.

Where can the images be used

Anywhere! The images Capture Factory have worked on will have appeared in numerous places such as magazines, websites, posters and social media. We can also create moving image content such as videos, stop motion animation and Gifs. Our 360 Photography service is perfect for jewellery because if enables customers to see the piece at every angle possible.

No middle man

Everything is done at our Brighton HQ from the styling, photography & editing, so if our clients have any questions or queries they can speak directly to their photographer or editor. After we send the final edits through we’re more than happy to make any further adjustments, tweaks or colour changes if this is required – we’re not happy until our client is happy!

Jewellery photography with a model

As well as creating professional product photography of jewellery Capture Factory often work on model shoots, these images are great for customers to visualise how the jewellery will sit on the body, they’re also beautiful images to add to websites, use in pricing catalogues and share on social media.

UK jewellery photographer, Jewellery e-commerce photography shoot for Amazon showing a headshot of a female model wearing silver earrings

For more information

Take a look this blog post about a model jewellery photoshoot at the studio

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your next video project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

 

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Sussex model photoshoot for a stylish sportswear range

Sussex model photoshoot at our Brighton studio

Take a look at this Sussex model photoshoot blog post to find out about a project we worked on this month. One of our clients approached us about photographing a new range of sportswear clothing for their company. This collection is all about comfort and style, it’s really important for them that it feels as good as it looks. The fabric these garments are made from is Micromodal, a soft material that has a very fine knit creating a silky feel. Before the photoshoot we received the brief with a shot list, the type of lighting required and some reference images. This is really useful for us because then we know how to set up the studio and save time when our client arrive which means taking more photos for them! Check out this exciting location shoot we worked on last Summer

Sussex model photoshoot, male model wearing a white tank top

Working with Capture Factory Photography

If you’re looking to book a shoot with us at Capture Factory call our studio and we can talk through your ideas or drop us an email. If it’s your first shoot we can help with sourcing models, hiring make up artists, give ideas for the styling and of course supply you with stunning footage you’ll be itching to share! We offer a free trial for new clients, simply send us an item in the post then we’ll prep, style, shoot, edit and send you the sample images over. This way you can see the quality of our work and choose if Capture Factory is the right studio for you!

For more information

Check out this fashion shoot we worked on creating catwalk videos

You might want to have a look at our Portfolio in order to find out more.

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

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Shooting a bike & cycle wear location video in Surrey

Capture Factory shoot a bike & cycle wear location video

Earlier this year we worked on a bike & cycle wear location video for one of a prestigious cycle company. The location couldn’t be more perfect as it was filmed around Boxhill and the Surrey Hills which is an iconic cycle route and also part of the Olympics.

bike & cycle wear location video, group of cyclists riding along a country lane

At the crack of dawn the car was packed with all of our photography, video and Drone equipment and our specialists made their way to the beautiful countryside in Surrey. We were hired as a multi media team to shoot their promotional material including a short video along with taking still images for use online, print & social media. Their new range of cycle wear and bicycles were being used by professional models and cyclists, so they were having as much fun as us!

Combine photography & video on the same shoot

We brought our 4K drone which our head photographer, Rory, is CAA approved to use for commercial purposes. This is a fantastic piece of equipment that’s non-obtrusive and meant we were able to capture aerial and panoramic shots. We were lucky with the picturesque summers day and the lighting was perfect, from sunrise to sunset we were shooting & filming all day across various routes. Take a look at our Drone Photography & Video page

bike & cycle wear location video, aerial view of cyclists on the road

From shooting to editing, Capture Factory have you covered

No matter what kind of shoot or service you book with us, we do everything in-house. From styling, sourcing models, photography, filming and editing, you’ll always have constant communication with us and can speak to your shooter directly. This means you’ll always get the images and footage you’re completely happy with!

bike & cycle wear location video, man with bicycle and car on a sunny day

For more information

You might want to have a look at our Portfolio in order to find out more.

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

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Brighton location photoshoot on the beach

Capture Factory works on a Brighton location photoshoot

Here are some shots from a Brighton location photoshoot that Capture Factory took for a client that makes beautiful scarves. We were asked to capture some photos on a location for this particular shoot, and we’re lucky that our studio is not only so close to the sea but is also surrounded by the countryside. So we thought the beach along Rottingdean would be the prime spot for this photoshoot, as there’s some overgrown grass that’s perfect for model shots. This location also boasts stunning sea views and the beach huts are picturesque too, giving so many possibilities to keep the images varied and interesting.

Brighton location photoshoot with model wearing pink scarf walking in the grass

Photography & video at Capture Factory

Capture Factory doesn’t just do photography, we also offer a fantastic video production service including the option of using a state of the art 4K Drone. This is great for aerial views and can be used for both video and photography. So if you’re looking to have some new imagery for your business, with Capture Factory, you can also add panoramic and aerial footage to your portfolio for an extra bit of interest. Take a look at our Drone Video Page

Brighton location photoshoot with two ladies modelling scarves outside green beach huts

Take advantage of our free trial

If you have products that need to be photographed, whether it’s clothing, accessories, homeware, jewellery, stationary, bicycles… anything! Then we can offer you a free trial where you simply drop off an item or send it in the post to our Brighton studio, then we’ll style, photograph & edit the photos to your requirement and send over some samples. This is really good to see how we work and the quality of our photography.

Brighton location photoshoot with a male model wearing a scarf and grey jumper on Sussex beach

For more information

You might want to have a look at our Portfolio in order to find out more.

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

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Model fashion photoshoot for Brighton boutique

Capture Factory shoots a model fashion photoshoot

We’ve been working on a model fashion photoshoot at the studio earlier this summer. The seasons are changing, and with that comes a different wardrobe. This Brighton boutique we worked with has a great A/W collection and came to us for their new photography. We also shot their invisible mannequin photography along with a model shoot where they hired the studio for a day, and came in with their team and a model to wear the outfits.

model fashion photoshoot, female model wearing floral black dress

Creating original shots to attract customers

Every client varies their shot requirements and how they need them edited. As a standard most boutiques require a front, back and detail image for their invisible mannequin photography. This enables customers to clearly see what the garment looks like from varied angles, and the detail shot shows you the quality of the fabric and the print.

model fashion photoshoot, blue and white stripe long sleeve top

Customisable invisible mannequin

Invisible mannequin can also be edited onto a particular colour, some of our clients require a muted grey or a natural cream tone. And everybody requires a particular image size of which we will shoot and resize to their requirement. We then send both high res Tifs along with the resized Jpegs, so they are ready to upload online or onto social media, saving time for our clients.

model fashion photoshoot, navy jumper dress with coloured stripes

The variety of choice with model shoots

Model shoots can also really vary between each client, sometimes we shoot against white, grey or coloured backgrounds, we recently shot for a children’s fashion brand which had a red background which looked great and stood out, we’ll share those photos in a later blog post! Sometimes models need to be cropped up to their nose so their face isn’t recognisable, but it’s all dependent on the clients and what they want.

model fashion photoshoot, close up of tan skirt worn buy model

For more information

You might want to have a look at our Portfolio in order to find out more.

Also, follow us on Twitter and Instagram to stay up-to-date!

For a quote or to talk through your project call our Brighton studio on: 01273 958464

Email: info@capturefactory.co.uk

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