Take a look at some recent food photography
We’ve been shooting commercial food photography at Capture Factory. We’ve worked with this brand before, and this time they wanted to create a spread of ingredients for a lifestyle shot. This was so that it could be used as a banner for their website, Not On The High Street, Amazon or any other online platform they use for selling their Biltong products.
What is ‘packshot’ photography
We also shot a number of ‘pack shots’ for them, these are images that have been shot against a white background, then we edit them onto a pure white background and create perfect product shot that can be used commercially. These type of shots are good for customers to clearly see the product without any distractions. They are clear, crisp and consistent in their sizing, white balance and re-touching. Some things we look out for when editing this type of shot, is whether there’s any dust or marks on the packaging, ensuring all the text is aligned correctly, make sure the colours of each product are all of a similar brightness, making sure they’re all exactly the same size and much more.
What is lifestyle photography?
For the lifestyle shot, the purpose of this might be to engage your customers more, make them think about your product more and imagine actually eating or using the product. These usually have some kind of story, in this case, it was to show off the delicious, fresh ingredients used in the Biltong products. The type of things we’ll look out for on lifestyle images are; making sure each image is consistent in their editing such as exposure, white balance and shadows, removing any unwanted marks such as dust, crumbs or reflections and making sure the image really stands!
Take advantage of our free trial
If you have a product that needs some excellent imagery to show it off, give us a call at our Brighton studio and have a chat with one of our friendly team members. We always love hearing from our clients and new ones! For new clients we’re happy to do a test shoot with one of your products in our studio, so you can decide if we’re right for your brand. Simply send us a product for us to shoot and we will style, photograph and edit to your specifications.
For more information
You might want to have a look at our Portfolio in order to find out more.