How it all began
One Wednesday afternoon we were busy editing our latest batch of images when the phone rang. On the other end of the line was a guy with a thick London accent. He said he came across our photography work online and really liked our imagery.
Always open to a bit of flattery, we peeled ourselves away from the computer to bask in the praise that was being offered.
He went on to say that he is a new business owner and he’s looking to launch a range of high quality snap-back baseball caps and wanted to know how much we’d charge to shoot his products.
Always pleased to work with new up and coming brands we, as usual we offered a competitive rate and offered beat the price of any photography studio offering the same service.
We asked a bit more about what he was trying to achieve with the creative fashion shoot and what kind of look he was going for. He described the brand as high end urban apparel with a focus on quality and style. We discussed a few options and then something remarkable happened. We asked the brand name and he replied “Frozen Ice”. This had our cogs going immediately and we asked to call him back with some suggestions.
Mikey and Ruby brainstormed a couple of ideas and discussed how to execute the shoot. We thought about maybe having a model shoot in a tattoo studio and visited a few local parlours to scope out potential locations. This seemed like a great idea and the wheels were in motion for an exciting photography shoot on location with beautiful alternative models and big, burly tattooed fellas. We were all set to go ahead when photographer and creative director Rory stopped us in our tracks and said two words….
Well, now: Ice Ice Baby!
…still being kids at heart and loving the idea of experimenting, we changed tack and ordered some. A polystyrene container covered in warning labels arrived at our studio and our eyes lit up.
As Capture Factory is a registered member from Nikon Professional Service, we used our top quality cameras and lighting systems. And that’s what turned out to be one of the most amusing afternoons we’ve ever had in the studio.
Using dry ice for product photography was exciting and amusing. Rory and Mikey swiftly regressed into giggling messes while pouring vapour over a carefully arranged pyramid of baseball caps.
The end of the story
In conclusion, the finished results look incredible and gave a dramatic, dynamic effect that made the products really shine.
The client was just super happy and our team was proud to show our creativity and skill!